The work.
Selected case studies from copywriting projects across Portugal and Europe.
Website Copywriting results
Scope
Full homepage and three service pages for a management consulting firm in Setubal. Previous copy described services in industry language that prospects did not recognise as relevant to their situation.
Outcome
Contact form enquiry rate improved 38% in 6 weeks. The client noted that enquiries were better qualified. Calls were shorter and more likely to convert.
Launch Package results
Scope
Full launch copy package for a first paid online course launch: long-form sales page, 6-email launch sequence, and 15 social posts. Previous launches had used short-form pages with low conversion rates.
Outcome
Launch conversion rate from email list was 3.8%. The email reply rate on the launch sequence was 12%, against an industry average of 2-3%. Highest launch result the client had produced.
Social Media results
Scope
Monthly Instagram copy for a lifestyle brand in Porto. Previous posts were produced in-house but the brand voice was inconsistent and engagement was low.
Outcome
Engagement rate doubled in the first month. The brand team reported that the comment quality changed: more specific, more purchase-intent. One post drove their highest single-day traffic in 18 months.
Product Descriptions results
Scope
32 product descriptions for an artisan food brand based in Setubal. Previous descriptions were feature lists with no benefit framing. Category keywords were not integrated.
Outcome
Three highest-margin products reached page 1 for their primary keywords within 90 days. Average order value improved 12% in the following quarter. The team attributed this to customers understanding what made the products worth the price.
