Social Media Copy
Monthly social media copy that reads like a human wrote it, because one did. Instagram, LinkedIn, and Facebook captions with your voice, not a template.
What this covers.
Social media copy has a specific problem: there is a lot of it, it needs to maintain a consistent voice, and it should not feel like it was generated by an algorithm. Most social media copy either sounds like a corporate press release or reads like a chatbot trying to be relatable. Neither is what the business actually sounds like.
The social media copy engagement covers one platform per month in the base scope. The deliverable is 20 posts: caption copy, hashtag suggestions, and a note on the type of visual that would complement each post. The posts are written to reflect the business's actual voice, based on the onboarding brief and a review of existing content.
For Instagram, the copy is written with the first line doing the full job of stopping the scroll, the body developing the point, and the CTA matching the specific goal of each post. For LinkedIn, the copy follows the conventions of the platform while staying readable. For Facebook, the copy is adapted to how the platform's audience actually reads.
Available in English and Portuguese. Portuguese social media copy is written directly in Portuguese, including the specific vocabulary and expression conventions of PT-PT audiences.
