Website Copywriting
Homepage, about page, services, and supporting pages. Copy written to match how your visitors think about their problem and evaluate your offer.
What this covers.
Most website copy describes the business from the inside out. It lists what the company does, explains how long they have been doing it, and ends with a contact form. The problem is that visitors do not arrive on your website thinking about your company. They arrive thinking about their own problem. The gap between those two starting points is where most web copy breaks down.
Website copywriting starts from the visitor's perspective. What does this particular audience already believe about their situation? What language do they actually use? What do they need to understand, in what order, to decide that you are the right choice for them? The copy is then built backwards from those answers.
The base scope covers up to six pages: homepage, about, services overview, up to three individual service pages, and one additional page of your choice. The process starts with a brief that establishes your audience in specific terms, the jobs your website needs to do, and any existing copy you want preserved or evolved.
Available in English and Portuguese. Portuguese copy is written directly in Portuguese, not translated from English, which produces meaningfully different results for a Portuguese-speaking audience.
