Email & Newsletter Copy
Promotional emails, welcome sequences, newsletters, and campaign copy that people open and read to the end.
What this covers.
Email copy has a clear performance indicator: the open rate. An email that does not get opened has a conversion rate of zero, regardless of what the body says. The subject line is therefore the most important line of copy on the entire email, and most businesses treat it as an afterthought.
The email and newsletter copy engagement covers campaigns of 3-6 emails in the base scope. Each email includes a subject line with an A/B variant, preview text, body copy, and a call to action. Campaign types covered: welcome sequences, promotional campaigns, newsletters, re-engagement campaigns, and seasonal emails.
Newsletter copy is handled separately from campaign emails. A newsletter needs to give value first, and integrate any promotional intent in a way that readers accept rather than resent. The brief for newsletter copy establishes the value framework before the promotional goals.
Available in English and Portuguese. For Portuguese-market email, the studio understands the specific register and trust signal conventions that perform with PT audiences.
